Artist Public Relations

PR vs. Publicity

Publicity is about being noticed. Good PR is about being understood. Publicity might earn you a headline or a viral moment, but good PR builds trust, connection, and staying power. It’s the difference between noise and narrative.

Be authentic.
Audiences value honesty and stories that feel real.

Think digital first. Discovery happens online before people step into the theatre.


Show all voices.
Include perspectives from cast, crew, creative teams, and community.


Use data.
Insights and analytics guide smarter pitches and campaigns.


Crisis Preparedness.
Clear messaging during challenges protects credibility. Issues management and crisis communication are two separate things. 


Work as one team.
PR, marketing, fundraising, and community outreach should align.


Content beyond the show.
Share content that extends beyond opening night.

Select Portfolio

In Fine Company

By Sarah Rose Stack • September 20, 2025
Project: Public Relations Location: NY, NY Industry: Broadway Producers

Broadway Custom

By Sarah Rose Stack • September 20, 2025
Project: Web Design, Social Media, Public Relations Location: NY, NY Industry: Broadway Professional Training

Opera House Players

By Sarah Rose Stack • September 20, 2025
Project: Publicity Committee, Website support Location: Enfield, CT Industry: Community Theatre

Gilbert McCauley

By Sarah Rose Stack • September 20, 2025
Project: Website Design Location: Amherst, MA Industry: Professional Director

Little Theatre of Manchester

By Sarah Rose Stack • September 20, 2025
Project: Social Media Audit and Recommendations Location: Manchester, CT Industry: Community Theatre

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